Success story
Tifan: one store for online orders and a real showroom
Tifan is Canada's authorized BOOX dealer, selling E Ink tablets, e-readers and monitors online and from a showroom in Ontario. We built the store and look after it day to day.
- Business
- BOOX E Ink tablets, e-readers and monitors
- Customers
- Shoppers across Canada, plus businesses, clinics, schools and public institutions
- What we did
- Built the store, connected it, and manage it month to month
- Storefront
- Custom, in English and French
What the store needed to do
Tifan sells dozens of devices that look alike in a photo but differ in screen size, colour, pen support and price. The store had to help people choose with confidence, whether they buy online or come in to try one.
- Make a large range easy to browse and compare
- Sell online and bring people into the showroom, from the same site
- Serve English and French speaking customers
- Give businesses and schools a clear way to order in volume
A catalogue built around how people choose
Shoppers start with a size or a series, so the store is organised the same way.
- Shop by size: handy, medium, large, monitors and accessories
- A page for every BOOX series, from the pocket-sized Palma to the Mira monitors
- Open box deals in their own section
- Side-by-side comparisons and buyer guides that answer the questions people ask before buying
Online and in person, on one site
Many buyers want to hold an E Ink screen before they spend on one. The site makes the showroom part of the store.
- Showroom visit booking next to online ordering
- A plan-your-visit section on the home page
- Live Google reviews shown on the home page, straight from Google
A path for business orders
Clinics, law firms, schools and public institutions buy differently from a single shopper.
- A business page for volume pricing, pilot programs and device setup
- A clear contact path for quotes and procurement
Behind the storefront
The storefront is custom, and everything that brings customers in and measures what they do is connected to it.
- Google Ads and Google Analytics connected
- Quick on phones, with clean product pages search engines can read
- A newsletter sign-up for new models and deals
What we look after now
- New models, prices and open box stock added as they arrive
- Guides and comparisons kept current as new devices launch
- Google Ads and Analytics checked each month
- Updates, security and backups handled for the owner
Another store we've built
Arabic tea from a family recipe, shipped from Ontario across Canada.
Read the story
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