Success story
Jiddo: a family tea recipe, sold across Canada
Jiddo makes Arabic tea from a family recipe and ships it from Ontario across Canada. We built the store on Odoo and manage it month to month.
- Business
- Arabic black and green tea blends
- Customers
- Tea drinkers across Canada, plus cafés, hotels and restaurants
- What we did
- Built the store, connected it to Odoo, and manage it month to month
- Platform
- Custom storefront on Odoo
What the store needed to do
Tea is a crowded category. The store had to tell the family story behind the tea, make seven blends and several sizes simple to buy, and open a second line of business with cafés and hotels.
- A brand people remember, not a template
- Seven blends in four formats, without a confusing product list
- Wholesale enquiries from cafés, hotels and restaurants
- Products that show up when people search on Google
A storefront that tells the story
Jiddo is the Arabic word for grandpa. The design is built around that story, from the first screen to the checkout.
- A custom, story-led design with Arabic touches throughout
- An Our story page about the family recipe
- A guest book section and Instagram photos on the home page
Simple to buy, from one cup to a gift box
Every blend comes in several formats, so the shop is organised by blend and by size.
- Seven blends: five black teas and two green
- Four formats: single serve, a 20-bag tin, a loose leaf pouch and the seven-tin Founders Collection gift box
- Shop by size, with free shipping across Canada over a set order amount
A second line of business
Cafés, hotels and restaurants buy in bulk and need a different conversation.
- A hospitality page for café pouches, loose leaf and single-serve sachets
- Free samples and low minimums offered up front
Behind the storefront
The storefront customers see is custom. Products, stock and orders run in Odoo behind it, so there is one place to manage the business.
- Products, prices and stock kept in Odoo and shown on the storefront
- Orders flow from the store into Odoo with nothing retyped
- Google Shopping and free product listings through Google Merchant Center
- Google Ads and Google Analytics connected
What we look after now
- Products, prices and stock kept up to date in Odoo
- Seasonal offers and gift promotions set up when they're needed
- Merchant Center, Google Ads and Analytics checked each month
- Updates, security and backups handled for the owner
Another store we've built
Canada's BOOX E Ink tablet store, with a showroom in Ontario.
Read the story
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