Monthly report, sample
Maple Street Plumbing (fictional)
At a glance
Calls from Google3832 the month before
Website enquiries119 the month before
Profile views2,940Search and Maps together
Direction requests57From the Business Profile
Where calls and enquiries came from
| Calls from the Google Business Profile | 21 |
|---|---|
| Calls from Google Ads | 17 |
| Website forms from Google search | 6 |
| Website forms from Google Ads | 5 |
| Total from Google | 49 |
Calls are counted when they last 30 seconds or more. Forms are counted once each.
Google Ads
| Ad spend (paid by you to Google) | $1,140 |
|---|---|
| Clicks | 396 |
| Calls and enquiries from ads | 22 |
| Cost per call or enquiry | $52 |
The ad budget is billed to you by Google, so you can check it in your own account.
What we did this month
- Added holiday hours and two new services to the Business Profile
- Replied to six new reviews, after you approved the wording
- Paused ads for drain cleaning on weekends, when calls didn't come through
- Fixed the booking link on the website's contact page
What we noticed
- Most calls came between 7 and 10 in the morning
- Water heater searches rose late in the month
- Two enquiries asked about a town you don't list yet
Next month we suggest
- Add the town people asked about to your service area, if you cover it
- Test a water heater ad group with a small part of the budget
- Add five new photos of recent jobs
Nothing changes until you say yes.